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案例摘要
[/vc_column_text][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_color=”#60b2a5″ scene_position=”center” text_color=”light” text_align=”left” bottom_padding=”3%” overlay_strength=”0.3″][vc_column column_padding=”padding-1-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”2/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1504112984038{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 40px !important;padding-right: 40px !important;padding-bottom: 10px !important;padding-left: 40px !important;border-left-color: #0a0a0a !important;border-right-color: #0a0a0a !important;border-top-color: #0a0a0a !important;border-bottom-color: #0a0a0a !important;}”]
客户背景

链家，成立于2001年，是以数据驱动的全价值链房产服务平台。提供二手房、新房、租房、旅居房产、海外房产等房产交易服务，并拥有业内独有的房屋数据、人群数据、交易数据，以数据技术驱动服务品质及行业效率的提升。[/vc_column_text][vc_column_text css=”.vc_custom_1504113564002{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 40px !important;padding-right: 40px !important;padding-bottom: 10px !important;padding-left: 40px !important;border-left-color: #0a0a0a !important;border-right-color: #0a0a0a !important;border-top-color: #0a0a0a !important;border-bottom-color: #0a0a0a !important;}”]

业务需求
  1. 根据客户的实际地理位置自动匹配最近的房源
  2. 按照不同城市放假特点定向推送微信图文
  3. 了解粉丝对新房、二手房、租房的兴趣
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业务挑战
  1. 获取粉丝行为兴趣数据需要IT部门支持
  2. 基于粉丝互动兴趣的推送图文会占据每月四次的推送
  3. 微信公众平台无法点击菜单的客户数据，影响市场策略制定
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烽火台解决方案

[/split_line_heading][vc_column_text]烽火台-微信CRM，帮助链家网快速绘制客户画像，发现对3类核心需求：二手房、新房、租房有兴趣的的客户。针对不同城市的客户，推送不同房地产信息。分析客户流失的原因，培养品牌忠诚度。[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][nectar_cta heading_tag=”h5″ text_color=”#f26236″ link_type=”new_tab” alignment=”center” text=”免费体验：烽火台-微信CRM” link_text=”提升阅读 · 发现客户 · 促进购买” url=”https://www.parllay.cn/fenghuotai-free-trial/”][/vc_column][/vc_row]