You have to identify which channels of internet communication your target audience uses. Where are your prospective customers most active? What platforms do they spend the most time on? These platforms don’t necessarily even need to be Chinese! Try Linkedin, Facebook, etc. to help boost your WeChat Official Account‘s reach.

One of the keys to properly using a WeChat official account for business is knowing how to leverage other resources to grow your account, as using only the resources available on the platform is often not enough (unless you want to spend your way to the top). Regardless of your company size this should always be a part of your WeChat promotion strategies.